Dana White Responds To Joe Rogan’s Criticism Of UFC207 Promotion

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UFC President Dana White has responded to criticism that the UFC Women’s Bantamweight Champion Amanda Nunes received very little promotion in the lead up to her title defence against former champion, and mixed martial arts mega star, Ronda Rousey at UFC 207.

Nunes TKO’d Rousey along the octagon fence only 48 seconds into the fight after landing viciously heavy shots on the former champion as she exited a failed clinch attempt.

UFC commentator Joe Rogan was the most notable and outspoken critic, noting that it was “extremely bizarre” that the UFC 207 promotional videos featured Rousey to heavily.

Never one to shy away from confrontation, Dana White appeared on the UFC on Fox post fight show and addressed the criticism directly.

“Everyone was chirping about the promotion for this fight, it was all Ronda based,” said White.

“I could have spent $100 million on advertising and nobody would still have known who Amanda was. After tonight, everyone knows who Amanda Nunes is now, OK? Tomorrow morning, ask somebody who Amanda Nunes is, now they know. That’s why I’m the promoter and everyone else isn’t.”

Amanda Nunes was asked in the lead up to the fight if she believed the UFC was hoping Rousey would defeat her. The UFC certainly stood to make a lot of money with Rousey back at the top of the Women’s Bantamweight division.

“The way it looks, yes,” she responded. “But nothing is gonna change it. I will be a champion. UFC is gonna promote myself after this fight.”

Nunes also speculated in the weeks leading up to the bout that the UFC had been working to build up her courage as she came closer to re-entering the octagon.

“UFC sees that. That’s why they do that. Because she needs like a push so she can come back. But with me, nothing is gonna change. I really am gonna do the thing that I’m training for. And I’ve been ready for this moment. Videos, talk, nothing is gonna change the thing I’m gonna do that night.”

In the end, Nunes was ready for her moment, making the most of it by becoming the second woman to send Ronda Rousey out of the octagon with a loss.