Since his rise to superstardom, UFC lightweight champ Conor McGregor has made an effort to dress the part for big occasions.
We’ve seen him in all manner of garbs, some stylish and others garish, but the fighter truly captured people’s attention at a pre-fight press conference in the runup to the Mayweather vs McGregor boxing match, last year.
The Irishman showed up to the presser in what has become known as the ‘Fu*k You Suit’; In place of run-of-the-mill pinstripes, it featured the phrase ‘fu*k you’ from top to bottom.
The suit was designed and created by the famous custom-made men’s clothing producer, David August. Understandably, it caused quite a storm.
Fast forward to today and McGregor has taken to social media to share a photo from his newly released AugustMcGregor line. Check it out below:
— Conor McGregor (@TheNotoriousMMA) May 22, 2018
“Zoom in on the tie, it says fuck you. Zoom in the cuff, it says who it’s from. @AugustMcGregor”
This isn’t the first business venture that the Irishman has become involved in recently; after his boxing megafight with Mayweather last year, McGregor announced he was ‘taking over’ the Irish whiskey market.
During his post-fight presser, he took to the stage with a bottle of Notorious Irish Whiskey and waxed lyrical about its exquisite flavour:
“Boy, that whiskey tastes so good. Oh, sh*t, Notorious Irish Whiskey, coming soon!”
But his proposal was met with a legal challenge from Seamus O’Hara, founder of Carlow Brewing Company and well-known figure in the Irish booze industry.
O’Hara hired a law firm to block McGregor from registering the ‘Notorious’ trademark throughout Europe and his lawyers have written to the Irishman’s company, ‘McGregor Sports and Entertainment’, to say that O’Hara is opposing the plans.
O’Hara personally owns a European trademark for ‘Notorious’ in two drinks categories that he registered in May 2016. It is the only European trademark that O’Hara owns, to date.
Carlow Brewing Company last year launched a pale ale beer named ‘Notorious Red IPA’, which they say could lead to confusion and have a negative impact on their product.
If O’Hara is successful in his efforts, it could cause huge problems for McGregor’s plans to construct a whiskey empire, and he may even be required to change the name of his drink.
Still, his foray into the clothing business seems to be coming along a little more smoothly and there has been a huge number of pre-sales for the garments, already.
Hopefully, the ‘Fu*k You’ ties aren’t too expensive; they would make for an excellent Father’s Day gift!
Got any mates that will be looking to snap up some McGregor threads? Let them know about this!